A cautionary tale for organisations that want to jump-start fundraising efforts without performing due diligence on the experience they are providing online.  

Does the site load quickly? Does it tell a compelling story? Is the donation function easy? Are you sending people to the right page? Do you have enough information in market to support your brand and get people to trust it or engage with you?  

If the strategy is rushed and the online experience is poor, it'll be almost impossible to convince people to donate, regardless of the subject matter.