Fundraising might be about dollars, but In Memory giving? That’s about the heart. In this session, Lauren Rice dives into how thoughtful, well-done In Memory giving can spark deep, lasting connections with donors—and why it deserves way more love in our fundraising mix. With her signature warmth, a splash of humour, and a dose of personal experience with loss, Lauren shares why honouring someone’s memory isn’t just meaningful—it’s powerful. Expect stories, insights, and a few gentle myth-busts along the way.