Ah email—the trusty steed of charity communications. It's free, it's easy, and it's always there when your campaign needs a little boost. But sometimes, it feels like we're shouting into the void, right? Campaign struggling? Just send an email… or thirty… and hope for the best!  But wait! Before you hit "send" on another mass email, consider this: bad email practices can turn your trusty steed into a Trojan horse. Join us for a rollicking ride through the dos and don'ts of email marketing. We'll dish out juicy real-life case studies and examples from the email hall of fame (and shame), showing you what works, what flops, and why it matters.