Discover how exceptional customer experience, ethical practice, and adherence to the FIA Code can transform face-to-face (F2F) fundraising. This session explores how every supporter interaction is an opportunity to build trust, uphold sector integrity, and create lasting impressions. A key focus will be on protecting and professionalising the F2F channel for future fundraisers—reducing stigma through consistent, positive engagement. Join us to explore how high standards in service and ethics can shape a more respected and sustainable future for F2F fundraising, one meaningful interaction at a time.